That's a great question! We like for our clients to dress comfortably and in clothes that accentuate their personalities. Having said that, though, I'd like to share some helpful tips that we've picked up along the way.
1. Choose your shirt carefully. A V-neckline can elongate the neck for a slimmer appearance while a round neckline can accentuate a round face. Long sleeves simplify a picture and bring most of the attention to your face. Short sleeves often accentuate the widest part of the arm.
2. Pay attention to your fingernails. Your hands WILL show in many pictures, so make sure that you have clean and well-manicured hands. A natural nail color or clear polish looks best, as dark polish can shorten the look of the fingers.
3. Make sure your clothes are all clean and wrinkle-free. You don't want to immortalize your mustard stain or wrinkly jacket. Wrinkles are virtually impossible to edit out of an image.
4. Dark colors conceal and light colors reveal. If, for example, you are self-conscious about your hips appearing wide, you might consider wearing dark pants with a lighter colored top (rather than a black shirt and khakis).
5. Wear clothes that fit well. Clothes that are too tight might reveal more than you intended, but baggy clothes imply that the person wearing them fills them up. Also, you don't want to worry about having to fix your clothes after every picture.
6. Get some rest. When you're tired, you don't feel your best, and that shows in your images. When you are well-rested, you can expect more vibrant skin and less prominent under-eye circles.
7. Go with the flow. You might have an idea of how your photoshoot will go, but so does everyone else. When everyone works together with the photographer, it can make for a great image. But, if you grumble about every idea that didn't originate from your brain, people stop having fun and the pictures suffer.
This is by NO means an exhaustive list. This is what popped into my brain today. What tips do you have for looking your best?